In the world of internet, where the human touch is missing, content writing is the only thing that helps in communicating with the mind of the people. The fundamental aspect of great web content writing is to give top most priority to the information. A website that is a treat to the eyes may become successful in upholding the attention of the visitors for a while or so, but when we talk about long term benefits then good content is the only savior.
Professionals providing services for content writing in India, very well understand the fact that one will never be able to keep the visitors hooked to the website if you do not have anything good to offer with regards to information or product. Also, website content writers should ensure that the home page is impressive enough to hold the attention of the visitors and prompt him to go through the entire website. This is really important to boost your e-Marketing efforts.

Certain things that content writing service provider should keep in mind to make SEO based article writing or web content writing more effective are delineated below:

* Keyword density and proximity
* Smooth flow of content.
* Try to include keyword phrase on most every heading or subheading on that page
* Well researched content
* Content should generate high traffic
* Content should target towards quick revenue.
* Mix up the anchor text, sub headers and page content
* Keep things easy
* Focus on information
* Content writers should emphasize on the USP of the sitse

This points above help you to boost your Home Business.

In order to create effective SEO copies, along with keeping the language concise, crisp and straight forward, one should also ascertain subtle usage of keywords, i.e. they are used optimally and at the appropriate places. You should perform in-depth market research to understand the audience, their demographics and their expectations from your Online Marketing business. A web content writing professional should understand the characteristic human trait of being a bit lazy and thus, should keep the structure and language of the website simple. Also, to maintain indispensable and enduring impression on the target audience, content writing professionals should utilize their creativity to the fullest while abiding with the technical aspects of the write up. A web content writing professional should understand the characteristic human trait of being a bit lazy and thus, should keep the structure and language of the website simple. Also, to maintain indispensable and enduring impression on the target audience, content writing professionals should utilize their creativity to the fullest while abiding with the technical aspects of the write up.

Web content writers should also try to avoid phrases and complex sentence as far as possible and should be able to engage and intrigue the reader and entice emotional interest in your favor.

The most common and cost efficient cooling device is the room Air conditioner. This includes indoor and outer portions . An air filter, a fan and a cooling coil are segments of the indoor portion. The humid air is drawn through the filter and into the fan then blown over the cooling coil. The cooling coil then cools and humidifies the air before it is blown into the room. The cooling coil includes a refrigerant fluid, which converts its physical condition from liquid to gas because heat from the warm air going over the coil causes its vaporization . The outer portion of the unit consists of a compressor, a fan and a condenser. The cooling coil gives off low-temperature and low-pressure refrigerant gas to the compressor. The compressor on the other hand delivers high-temperature and high-pressure refrigerant gas to the condenser. Within the condenser the high temperature, high pressure refrigerant gas is modified to refrigerant liquid. Heat from the hotter refrigerant gas is taken by the cooler outdoor air passing over the condenser.

This process causes the refrigerant gas to change to the liquid state. The refrigerant fluid circulates through the closed path leading through the cooling coil, the compressor and the condenser in a permanent motion. The relatively cool outdoor air is sucked by the fan for cooling the condenser and then blows the hotter air back outdoors. In a room air conditioner, electric engines operates the compressor and the two fans. An entire small residence can be cooled by some room air conditioners with adequate capacity.

Though a room air conditioner as Elektronik equipment is the lowest-cost cooling device, it has its own disadvantages which include the following: most room units can give only widely irregular room air temperature; most room air conditioners work with noise; it is difficult to get an even distribution of cool air.

Because of the known disadvantages of a room air conditioner a lot of people would like to use the more expensive central cooling system.

A central cooling system is generally consists of two parts : An indoor and an outdoor unit. A filter, a fan and a cooling coil make the indoor unit. The outdoor unit on the other hand contains a compressor that is motor-driven, a fan for the condenser and a condenser. A cabinet mounted outdoors homes these components . Most home cooling systems provide humidity reduction but suggest only too limited humidity control. The length of the compressor operation determines the moisture content decrease . For instance , a low indoor humidity value of 40 percent is reached when the compressor operates permanently for several hours throughout a hot summer day, but as night time comes up and the compressor stops working , the water drops on the cooling coil tend to evaporate and a jump in the indoor moisture occurs . This variable moisture and its limited control however, are acceptable to home owners who are using the central cooling system.

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The emergence of the Internet has led through the entire sphere of activities whether they are business ventures, public services, government departments or publications. Each and every business whether commercial or private has a website to represent them which propagates its individual sphere of activity. This has made easy for the visitors to get the information they are craving without wasting any time and at the minimum of cost. But ironically having a website does not serve the purpose. The website’s content must be updated, informative and should be attractive enough to attract more and more customers. This is when content writing comes into picture.

Web content writing popularly known as content writing is the most important task which should be given the utmost attention. Thus, it is essential for the content writer to make the article as informative and reliable as possible. Content writing should be very engrossing so that at the very first glimpse the viewer is attracted towards it and he is kept glued to the article. Thus, content writing should be done specifically for the target audience and it is wise to this research beforehand. Apart from that the content should not be long-winded as majority of the web viewers don’t have the patience to read lengthy articles with repetitive content. Henceforth it should be able to convey the information precisely and briefly.

Web content writing should be very alluring as there are so many other web pages that are just a click away. So having an informative content or article becomes very important. In recent years it has been witnessed that companies from all over the world are finding India to be the hub of top quality content writing and web content writing solutions. The reason is the cost effective work with excellently written piece. Majority of Indian content writers are famous for their high class content writing skills and it won’t be wrong to say that English language has been given a completely new horizon by them. Majority of the content writing work is outsourced to India because Indian content writers possess superb writing and search engine optimization abilities along with the desired experience.

Herein, you’ll receive the content written by the best content writers who are extremely adroit in the English language and also have a flair for writing, which is entrenched in their blood, even though English is not their mother tongue. Seeing this outbreak, content writing services have grown significantly in India in the past few years. Hence, now you can find content writers, professionals and freelancers, in the field who have given certain boost to this industry.

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Online business is indeed a lucrative means through which you can make a comfortable living. Infact, thousands have in recent years lived exclusively on the lucrative proceeds from internet marketing. Those who have decoded the nitty-gritty of the trade have either attained financial freedom or are on their way to reaching that threshold. It gives at the very least the opportunity to design your life the way you wish with hardly anyone looking over your shoulder to order you about.

One of the peculiar joys of the Internet marketing trade is that it puts you in charge literally of your destiny. You get what you input into your business since the internet has virtually democratized the business environment to a significant extent. So while you may engage a professional marketing outfit to handle your marketing chores, you equally have an option of doing your own thing yourself. And this may give you a better sense of personal fulfillment.

Should you decide to personally market your online business, you would have to consider a number of factors. Would you have the knowledge, skill, time and commitment to see through your marketing campaigns? However, personal marketing would give your business a particular identity; your identity, which would make it different from other online businesses thereby enhancing definitive choices by customers.

The trick is to start simple. There are a number of cost effective methods and practices through which you can go about marketing your business to steady success. One simple way is to include email signature lines in all messages you send out to friends and associates. Email Signatures simply contain your website address which others may see, visit and become interested in buying from you. It would be more effective where you have a separate email address from your official or work place email account. When used in personal correspondences, it works wonders and you can hardly be accused of spamming since it is only a signature line and not an overt advertisement.

Closely following on this is email marketing. This has been a veritable tool for effective marketing of products with very wonderful and rewarding results. This simple method allows you to alert customers to the availability of new products, lucrative offers and changes to established businesses. Infact, I know a number of very successful Internet Marketers who use this method almost exclusively and they have several successful sites to show for it. However, great care must be taken to avoid spam as you go about using email marketing to promote your business.

Another method you can use to enhance the visibility of your site is the submission of your website to Search Engines and Directories. This may involve some financial costs to you but there are equally some free submission services around that are effective as well. When submitting to directories, care must be take n to submit to those that are relevant to your niche and will therefore enhance your chances of being noticed by prospective customers. There are some relatively cheap softwares that you can use to make your submissions more efficient and less time consuming.

Similarly, you can find some complimentary sites with which you can arrange reciprocal linking. Thus, the more sites you have this arrangement with, the greater visibility or traffic your own site gets.

Where you have a reasonable budget, a pay-per-click campaign could also be considered. In other words, you can bid for some of the low-cost keywords in your niche with any of the major search engines for faster results. However, you must learn the basics before venturing into this highly competitive area.

There are also other marketing methods such as blogging, which is taking the industry by storm considering the profits that have been made through this method; Classified ads in local business magazines as well as erection of medium -sized boards in your immediate environment. A mention must be made of the free- for-all web sites which enable you to post all your ads free even though some have expressed doubt as to their effectiveness.

Whatever method you finally chose to personally promote your online business will depend on your personal preferences based on the results that you are able to get from any or some of them. However, there is this joy and personal fulfillment that you get from running your own business yourself from wherever you chose and at the times that you prescribe.

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Writing articles is a great way to promote your business, no matter what kind of business you are in, writing articles work for you.

Many people don’t realize the power of writing article, or the influence that an article could bring. It is common for people to hear about writing articles and submitting them to article directories, but it is not so common for people to do it.

Since even writing one article takes time, the lazy internet marketer won’t do it. But those that are willing to take time to write and submit them will truly generate a good amount of traffic to their website.

Article Authors recognize and understand that this technique is powerful, that’s why they will take their time and write a decent article and submit it to Article Directories.

Here are some benefits that you will get will you start now and submit your articles.

Submitting your article to article Directories won’t cost you a dime
It won’t cost you anything to submit your articles to article directory. It takes time, but it won’t cost you anything other than that. But this method of driving traffic to your website will have a long term affect.

You will be recognize as expert in your field
When you write decent articles that filled with valuable information, people respect you, they will think you as a teacher because you know something that they don’t know.
You could generate more sales
Do you realize that writing an article is similar to writing a sales copy? Although both have different purposes, but it is the same principle “One drives traffic, another generate sales”. If an article would help you generate more sales, are you willing to do it?

You could build a good opt-in list
I really like this one, writing an article could help you build your opt-in list. You simple add your link to your article and grab their email address. Of course, you’ll need to be more natural way. A great example is www.articleunlimited.com; you’ll find an article e-course when you sign up for it.

An opening opportunity to do joint ventures or find a business partner
I know a friend of mine have used this method to find his partner. Since he wrote many articles, people who found his articles are interested in what he is writing, and they offer an opportunity to him to be joint ventures or business partner.

You could do much more with you article if you take the time to write one. It doesn’t have to be 1000 words long, it depends on the information that you gave out, that’s what all matter the most.

Writing articles is great way to drive traffic to your website. Don’t underestimate the power of article writings. The more you write, the more you enjoy writing it, and the better your article will be.

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A couple of years back Bill Gates introduce the idea of Convergence to the public. It was a fresh idea that later became a catchphrase for the Internet Industry. However, that promised marriage between the TV and the PC/Internet did not fully come into being.

As a result Microsoft lost millions in their MSN TV initiative. But that is all in the past. Today, the tide had finally turned. Although most people are still not quite use to the idea of surfing the Internet on their TV screens, they seem to be ready for their PC screens to be turned into televisions.

Sure, technically you could watch TV shows on any computer with a built in TV/Tuner card. But what is now driving the rapid acceptance of the TV and computer coming together is what they call Web 2.0 or the second version of the World Wide Web.

The term Web 2.0 is somewhat of a misnomer. Since The web and the Internet as a whole, is not released in such stages like in softwares. Rather, it evolves erratically as time pass on. The Internet is full of trends in technology. What is popular today may die out the next day. Or in some cases, it might evolve into something better.

So in reality Web 2.0 is not really an upgrade. Instead it refers to the current state of trends in the web. So if someone wants a Web 2.0 website, they may be referring to a website that has a popular style of design, a social component, or uses a specific technology or some combination of those three.

Take a look at how to design a site that uses Web 2.0 design conventions. First stop the page background. The background of a page is generally either very light (more common) or very dark (less common). This simply follows a good trend of making text on a page contrast highly with the background for easier reading.

A background may have stripes or something similar, but the most common aspect is a slope at the top, fading down to some other color that continues throughout the background of the rest of the page.

When it comes to logos, they tend to be very simple. Usually they contain nothing more than the name of the site. Words may be spaced closely together, along with alternating colors different words. There are only two or maybe three bright colors in the logo. The most commonly used combination is orange and blue, although green and red are not too far behind. There’s usually a small reflection of the logo right below it.

Next stop is the page elements. Web 2.0 design normally displays rounded corners. If the background does not have a gradient at the top, some round-cornered area of the site will. This are set in bright colors. If there are only two or three colors in the logo, those colors are all that is used in the other elements of the page. Simple and clean, that Web 2.0’s trademark!

As for the social aspect of the websites, this might come as a surprise but there’s nothing has truly changed here. Once again its guest books, discussion forums and so on. The only difference is that instead of giving general feedback on the site as a whole, your site visitors can now comment on specific articles and updates. Another cool change is that your visitors can now rank individual pictures instead of just telling how much they like them.

The advances in technology make it possible for such feedback to often result in instant changes in the site. But that does not mean this was not possible before. It only meant that the current technology makes it easier to isolate and extract those people who are spamming with comments or artificially trying to raise the rank of some item. Simply put, Web 2.0 provides option for social interaction and that can go a long way towards giving visitors a sense of involvement in the site.

As for the technology associated with Web 2.0 sites it is Ajax, which stands for Asynchronous JavaScript and XML. Here is another way to look at it. Before, you would load a web page up in your browser, possibly even fill out a form, then click on a submit button. At that point, that page would disappear, and a new page would load with information based on what you had filled out and/or clicked on the previous page.

With Ajax, Javascript is used to update the page you are on without the need to load up a new page. Let’s say you are on a forum board and found at the bottom of a series of messages is the reply field. You put in your reply and hit the submit button. Instead of loading up a new page with your reply on it, your reply is immediately added to the bottom of the list.

Ajax can make a website run much more spontaneously, if used properly that is. However, like everything else on the web it can be abused. So think twice before doing anything else. Also, make sure that everyone can access your website equally. You will need to include non-Ajax options for using your site as well; otherwise the traditional pages will reload.

Although most web-surfers will have no problem using Ajax, still consider that your target audience may not be a typical cross-section of web surfers. Your audience may be primarily older people that don’t update their computers as often. Or maybe your audience is full of people that are likely to turn Javascript off. Just make sure you carefully evaluate whether using Ajax is worth it for your site.

So what else could we expect for the web in the distant future? A possible Web 3.0? Well, only time can tell. What’s important is that you keep a close eye on the current online trends, remember these changes daily. Since a lot of users will judge your business based at least partially on how current your website appears. So give it some thought…

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If you have an online business then it is imperative that you use search engine marketing to get traffic to your business. To help you do this you need to know some search engine tips that will help you successfully get good results with any search engine.

If there are some things that you don’t understand then you need to take time to research them until you do understand what they are. Here are the most important tips you need to know about.

1. The meta tags and keywords that go in the HEAD section of your site is what the search engines read. It is critical to research the keywords people are researching information on the Internet for.

Then write a short description about your site and place it in the HEAD section along with the keywords you are going to use. Make sure the keywords are relevant to your site or this could hurt your search engine rankings.

2. Make sure the content on your website is relevant to the meta tags you used. It is also important to keep writing fresh, quality content for your site. Search engines are always on the lookout for a unique content.

Your site will start to get good search engine rankings if you had articles on a consistent basis. Just keep in mind in order to maintain those rankings you mosques continue writing articles and adding them to your site.

3. Blogging – Start a blog about your business that links back to your main site or your blog can be your main website. A blog is the easiest way to get search engine traffic if you keep it updated with your fresh content.

4. Be sure you have a site map that lists all of the links for your site. This makes it simple for search engine spiders to read your site.

5. Set up a reciprocal links page because this will help your site in a couple of ways but the most important is that search engines like sites that have others linking to them. If you set up this type of page you can easily have people start linking to you in no time.

6. Not only do you need to write articles for your site but also to submit to article directories and forums and any other place you can find to submit them online. This will help get you traffic and search engines love new articles.

These are the most important search engine tips you need to know to help you get better search engine rankings. Just remember that this type of marketing method is an ongoing method so be sure you learn how to use it effectively for your business.

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SEO is considered the most important aspect of getting a higher page rank even today after Google’s page rank upgrade has been introduced. Most web site owners/administrators either hire SEO experts or do it themselves. SEO has become so common that it seems that everyone from a content writer to a graphic designer knows how to work on SEO and how it can affect the overall ranking of your web site on Google or secondary search engines.

The first and foremost thing that you should look at while hiring an SEO expert is how well they have ranked their own website. There are many web site owners out there who would agree that they have fallen into the trap of big SEO promises at least once. Every SEO firm promises your website a good ranking on Google but how many of them can truly keep the promise is a different story. There are many websites whose targeted phrases are not even ranked forget about the ranking of the entire website or a web page.

So the thumb rule is check their website ranking before you choose to fall for their promise of SEO. There are some SEO firms who are new or don’t have their website yet. For such firms, you can always check their past records and if you get any good references from other website owners/their previous clients then that will hold its weight.

One of the other things you need to do especially in the light of the matter that SEO firms seems to be coming up everywhere is research. Do background research of the individual, the firm and their previous clients and SEO deliveries.

The Promise

If your web site is new, is in a high competition market or industry and if the SEO firm tells you that they can get your website top Google rankings within 60 days, then you should not sign up with the firm. This is simply because either they have no idea whatsoever of SEO or they are saying it to lure you. To avoid wastage of money and time and to avoid the frustration later on, you should avoid such a firm completely.

A straight-forward or top of the line SEO firm will always provide you with realistic expectations that can span over many months and even years depending on your market, the competition and scope. If you have a new web site that is competing in a market with moderate competition then a good ranking in 6 months is sound promise but the same time frame will not be possible in a high competition market.

SEO services

It is necessary that you ask your SEO firm what all will be included in the SEO package before you sign the deal. It is not necessary for you to receive a complete breakdown of each SEO activity but a broad understanding is essential. A SEO firm should ideally inform you about the areas of your website that will be changed to enable SEO and how they will carry on with the process of link building.

Most of the top level or good SEO firms will live their promises and provide ample proof of what they are saying and what they are planning to do. Some of the top level SEO firms even provide a guarantee although not all of them do it. Not providing a written guarantee doesn’t mean that a particular SEO firm is not good. The reputation of a SEO firm in the market is in itself a huge guarantee. So if you are signing up with a top level firm with a reputation to back it then you can be rest assured that they will back up what ever they promise to deliver in the SEO package and within the mentioned time frame.

There are time when you might end up being on the wrong track since it is not always easy to determine if your SEO company is as good as it claims to be. There are some SEO firms who have had a great record but off late their performances have gone down. So if you are not aware of their recent client feedbacks and if you go by their past client feedbacks then you might end up being on the losing side of the deal.

SEO is an important aspect but to deal with it better, you need to first get an understanding of what it really is and how it can actually help your web site. When you are informed enough, you will be able to take the right decision.

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One of the most popular and successful marketing methods available on the Internet today is Pay Per Click Advertising. Pay Per Click Advertising or Pay Per Click search engine marketing as it’s sometimes called, is one of the best ways for anyone to get immediate results (visitors to their web site, sales, whatever).

The catch is that since it’s so effective and popular, the costs have increased dramatically. What was once a very economical method to advertise your product and service had become more competitive and expensive. Pay Per Click management involves not only the effectiveness of your campaigns, but trying to keep the costs down to acceptable levels.

Google Adwords is by far the most used Pay Per Click advertising method. Since Google is the most popular search engine, it has the most opportunity to display ads along side the natural search results. The advertiser only pays for the advertisement if a searcher clicks on their displayed advertisement. So it provides a great opportunity for companies of any size to advertise and only pay if the advertisement is click on by a searcher.

The recent explosive growth had created tremendous competition for this ad space. What once cost .05 to .10 per click, now may cost over $1.00 per click since so many people are now advertising and competing for the same space. Depending on your profit margin, this expense may even keep some companies from using this method of marketing.

So due to the ever increasing cost, companies are looking for ways to get the best bang for their buck on Pay Per Click Advertising. A good formula to use to determine your budget on any advertising is to take the net profit on any sale and divide it by the cost of each click (example – you sell a product that nets you $20, and your number of sales to visitors (conversion ratio) is 2 sales to 100 visitors, so you divide the number of visitors by the net ($40 by 100) and you get .40 per click max cost). You bid over that cost, and you lose money (using the example .40 would be the max you could pay and even then you’d be pushing it).

Using that information, you can determine your budget for any Adword campaign. The catch 22 here is that many times the competition can drive the cost above your budget for many popular and effective keywords or phrases.

And so the game begins. Advertisers are constantly looking for new keywords or phrases that either don’t have the competition (and therefore high cost). Keyword research becomes critical to success. But there are other ways to play the game, and one is to reduce your cost via Google’s assigned Quality Score.

One of the often overlooked areas to reduce Google Adwords campaigns cost is doing SEO (search engine optimization) on your landing page and web site. One of the best side benefits of using proper SEO methods for organic search results is that you also get better value on your cost per click your Adword campaigns.

Goolge has a “quality score” they assign to every keyword or phrase in each of your adgroups (an adgroup is a group of keywords and phrases tied in with a specific ad in your campaign). This quality score can now be displayed on each word. To find out how just do a search in Adwords help section.

This quality score is based on several attributes that judge the relationship of the content between the ad, the landing page, and click through rate (CTR) for that keyword or phrase. There are three scores that I have seen (there may be more), Good, OK, and Poor. Good implies that your keyword matches well with your ad and your landing page. OK means that you’re close, but not the best. And poor means that you had better change something.

Of course there’s also that dreaded Inactive, which means you are not even near the relationship that Google wants to see between the keyword, CTR, ad, and landing page. And you can either raise your bit to $10 or get your keyword, CTR, ad, and landing page in sync.

Here’s Google’s own definition:

“Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score is determined by your keyword’s click through rate (CTR) on Google, and the relevance of your ad text, keyword, and landing page.”

Google rewards or penalizes you in price of a click based in part on that score. “Good” keywords get a lower cost than “Poor” ones. How much difference? Well it’s hard to say unless you can see what state the SEO is in on the landing page.

I’ve seen as much as a 30% decrease in cost. I know that many of the Adwords users don’t really care about natural or organic search results initially. They plan on using Pay Per Click advertising methods to drive traffic to their web sites right from the beginning.

So many times they haven’t even done the most basic SEO on their landing pages. And the impact can be dramatic. Sometimes we also tweak the ad a little, to make a better fit between the Adgroup and landing page too.

What’s really impressive, is Google immediately rewards the better SEO. I have seen the results of good SEO in a matter of hours, at most in one day. And if you want to see a happy advertiser, have them login to their Adwords account the day after they do some effective SEO work. You can can’t beat that smile off their face.

That’s one of the biggest positive factors with Adword campaigns, immediate gratification on any changes. It’s always a good business practice to track all changes and results. No matter how well your Adwords campaign is doing, it can usually do better. And small changes can have a big impact on results, even on your landing pages.

So my advice to any Adwords users is to take a hard look at your landing page SEO. You not only get the benefits of better organic search rankings, your Pay Per Click costs can go down too. And with the competition being so fierce, any way to reduce you cost can really count.

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I recently had a self proclaimed SEO expert/consultant email to tell me that the HTML on my website was, in his words, ‘Crap’. That is very constructive, especially coming from somebody who professes to be qualified to charge for his SEO services.

He had apparently checked out my source code and come to that conclusion. I got to thinking: the site couldn’t have been crap or an expert would not have got so worried as to check out what I was doing. I was obviously a threat, and if that is the case, then the title of this article must be very close to the mark.

I responded by offering him my eBook on SEO in return for his expert services if he could inform me exactly where I was going wrong. Needless to say, I am still awaiting a reply. I am wondering how much he charges for teaching SEO when he fails to realise something as fundamental as that search engines are not too bothered about the formatting of the HTML as long it is understood. It is the text that crawlers are more interested in these days.

As I pointed out, my HTML must have been understood since the home page my website at that time (a week ago as I write) was at #3 on Google and #1 on Yahoo for its main keyword against 850 million other results, and also at #4 on Google for another page for the same keyword and also at #2 for another keyword. Quite frankly, if that is what ‘crap’ HTML does for you then bring it on – I will to do worse HTML next time!

That got me to thinking that if people pay guys like that for their advice, then perhaps they might be better doing their own search engine optimization. After all, it is not rocket science. Now, don’t get me wrong here, because there are many SEO experts out there that provide a great service and are also honest. Loads of people do not have the time to optimize their own sites, and these people are good at what they do – better then me. However, I know my websites, and I know what I am looking for from them. I therefore know more about the SEO needed with them that any expert would.

That is why I get such good results. Not with all my websites, I should admit, and certainly not with the minisite that this article is intended to promote. Like any article, this is intended to promote a website that offers a product that teaches what I know about SEO by means of screenshots of my websites and the HTML used to get #1 positions against very stiff and professional opposition such as Wikipedia, Harvard University and ‘About’. However, that’s another story and not for this article.

This article is about the cheapest or most affordable SEO. In my opinion that is DIY! That’s right, Do It Yourself! If you have the time. If not, then most of these other people advertising online can probably do a good job for you (apart from my email friend). The most affordable SEO is free – if you know what to do. Quite frankly, there is little to do these days. Google no longer pay attention to Meta tags, and Google are the biggest in my opinion.

Google spiders crawl the text in your HTML, look for H1 tags and Title tags and check out your keywords to make sure there are not too many. Apart from that there’s not all that much to it, apart perhaps for alt image tags. Even keywords are not all that important – Google spiders are very literary these days. They have been to Spider College learning English, and can now tell what you are writing about without you having to tell them.

Your keywords are now largely irrelevant. The spiders know – they ain’t stupid any more. They don’t need you to write these keywords over and over again to tell them – in fact, if you do then they get very annoyed at you treating them as though they were ignorant, and will in fact punish you for it.

Get used to it you SEO guys: search engine optimization is still relevant, but not as important as it once was. These educated BA spiders know what you are talking about (or writing about) and the most affordable SEO marketing is free, assuming you can write and don’t try to teach these crawling guys with the long legs what they already know. And don’t try to fool me that your HTML has to be perfect – I know different.

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