Archive for the 'Viral Marketing' Category

Viral Submitter PRO Review

Sunday, May 16th, 2010

Adeel Chowdhry, Bobby Walker and Jeff Schwerdt are coming up with Viral Submitter PRO. Without any doubt, these guys will be the real Clickbank superstars. The famous Clickbank # 1 most popular ‘Mass Article Control’ and ‘Mass PPV Traffic’ are both some. So, it’s absolutely clear, that Viral Submitter is bona fide.

Personally, I’m a subscriber of a number of different services offering me automatic submission to different blogging platforms. properties, article directory sites, and much more. They are doing a great job, if I wasn’t a subscriber of these services, you’d probably never land for this very page. However, the cost is pretty high, because I need to pay monthly.

In fact, VIral Submitter does pretty a very similar job that these monthly services do to me. Nevertheless it costs MUCH less. I’ve just used the demo version of Viral Submitter, and what I’d like to tell you is always that it’s the real thing.

Viral Submitter PRO does article submission, tweeting, social networking integration, blog post submission, craig’s list (!), and others. Moreover, it automatically creates all the accounts for you.

I’m paying for all these submissions to numerous different services almost every month! But this software program is simply one:period payment, and fact it costs even lower than a month of subscribing to only one service that I%u2019m using! Right this moment I’m going to get a review copy of Viral Submitter, and will show you every detail.

I’m sure that the software programs are worthwhile it. But I’d like to warn you. Even obtaining best SEO software on earth does not necessarily mean that you will dominate in the search engines.

You need a technique and plan set up. You will need to have the knowledge exactly you must organize your backlink campaigns, to ensure that it would look natural inside eyes of Google.

This plays the main thing. Actually, how much backlinks won’t really matter. What DOES matter, however, is the caliber of your backlinks. It absolutely doesn’t mean you must necessarily have high PR backlinks. It may be just common blogs. But how can you organize them, and interlink between one another – that’s what really matter. It is possible to outrank almost everybody with quite a small amount of backlinks if you have the right strategy.

I’ve such strategy. It truely does work well. This is something the creators of Viral Submitter won’t provide you with. The truth is, with no powerful strategy your SEO efforts may be just senseless.

I use this tactic continuously, as well as the results are wonderful. Now I’d prefer to give it away as being a great bonus should you order Viral Submitter through my link. I don’t like it to be abused – that’s why I’ll limit this offer only to several people. Moreover, I’ll prepare a few other bonuses, so you%u2019ll possess the the full SEO package on your own online promotions. But I want to warn you – you’ll haven’t any excuses to begin taking massive actions in order to make some huge cash :)

I value your time and effort, and appreciate your interest. I chose to provide the total support for you should you order Viral Submitter through my link. We’ll discuss the strategy I’ll present you with, and the way exactly you must organize your SEO campaigns so that you can see fantastic results. By the way, please visit best cb products for more valuable things to increase your internet business income.

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Viral Traffic Building – 3 Methods Which Perform Just Like Gangbusters

Friday, March 12th, 2010

Having traffic to your website is without having a doubt one of many single most crucial activities any marketer will perform on a day-to-day basis. What in case you could set it up so which you had other people getting your visitors in your case? In terms of obtaining specific website visitors to your site, your initial efforts will likely be a lot more or a reduced amount of based on what you need to do individually to get the ball rolling.

This write-up will outline 3 techniques of viral site visitors generation that should let you efficiently leverage your time and energy for bigger profits.

The 1st of these techniques is…

Producing Viral Videos – Movie promoting is speedily turning into one of many single most useful ways to yield no cost targeted visitors to a internet site. On the other hand the real power of movie advertising may be the viral impact it may take on for ones advertising. By producing entertaining, educational and humorous videos, you are able to attract hundreds if not tens of thousands of viewers.

If you’re video tutorials are fascinating, helpful or funny sufficient you might very properly discover the hyperlink to your video handed around like a hot potato resulting in and ongoing source of viral targeted traffic that should continually flow to your site. It is actually for this purpose that it is from the utmost significance that you simply watermark your video along with your url so that you just do not miss out on all of the traffic you could get from this process.

A second approach of viral visitors generation is…

Creating Free Viral Stories – Viral stories are an extremely effective solution to brand your online small business and get other people to market your websites url. The secret to producing successful viral reviews would be to make sure that you are supplying important and useful details to your target audience. You don’t have to provide away all of your knowledge but you can give at bay just ample to whet your readers appetite for a lot more while satisfying the will need for quick gratification with something beneficial to start with. You could also extract information from other cheap internet marketing ebooks. Several of those could be determined at ebooks blogspot com.

Viral reviews are awesome visitors generators because the charge to create these may be very low if you choose to retain a ghostwriter to write it to suit your needs, and if you do it yourself it really is totally free. Nonetheless the backend prospective of a effectively written viral record containing well positioned links to affiliate items or your own goods can mean constant earnings for you as other people pass your statement close to.

It is actually important to mention that if you want your statement to go viral, you will require to give your visitors giveaway rights so they will have the ability to pass your report all around to suit your needs. You could also incentivize your record by providing your audience an possibility to rebrand some of one’s affiliate links with their marketer id’s.

A third solution to get other people to promote your website would be to…

Generate a Viral Audio – Another effective process of viral visitors generation is the use of viral audios. You can consider your free of charge statement and examine it right into a microphone. Audio reviews tend to possess a greater perceived benefit and as was mentioned inside the situation of viral reports can be converted to mp3 and passed close to the world wide web with a website link back again to your internet site.

Beneficial viral audio products that yield a sizable volume of interest are teleseminars or guru interviews that attractiveness to your audience. An data packed audio can boost your web sites visibility in the marketplace a hundred fold when done adequately.

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Brief Reports – Viral Advertising System Which Can Establish A Full Web Enterprise

Thursday, March 11th, 2010

Short reviews can help you to connect with your prospects and to represent you as an expert in your area. These reports need only be around ten to 15 pages long, and can generally be effortlessly completed in less than a week. The important thing to remember when choosing your topics and titles is that you must be really particular.

You must also determine in advance what actions you want your readers to consider, and which products would perform nicely being a follow up for your report. By considering about these things ahead of time, your composing will bring you a better romantic relationship using the individuals in your listing and income for months or years to come.

Selecting the subject can be tricky, so you will need to accomplish some investigation to find out what people are fascinated in understanding about right now. You can get some good ideas at this ebooks blog. The title will certainly also be crucial. It should be catchy and promise some thing particular. For example, I could write a brief report on article advertising, but if I use that for the title not numerous people are going to be fascinated.

If I titled it some thing like How you can Write Articles That Will be Examine By Thousands Of the Potential customers there would be significantly more interest. If I integrated something on how to write resource boxes which will make your prospects consider action instantly, even a lot more people would wish to examine my report.

As soon as I’ve chosen my topic and my title, I then decide what actions I want visitors to consider when they read my statement. I usually include a few affiliate hyperlinks, so having them click on these hyperlinks to determine when the information is a fit for them is one of my crucial objectives. I choose the affiliate products I market really cautiously, and will only market what I’ve used and benefitted from personally to develop or enhance my business. This have been a major technique that has led to my listing trusting me to only suggest what I feel strongly about.

Following your list has examine your statement, what do you want them to do next? I want them to buy one of my products or join 1 of my membership websites, so that is my focus as I begin to distribute what I have written about. It would be wise to obtain some internet marketing ebooks that will assist you to find out how you can marketplace your reports effctively.

Be certain to contain several hyperlinks inside your statement that will allow the readers to retweet your statement. This could be carried out quite easily by using a graphic link right within the report that will take them to the Twitter profile to change their status by telling others about what you have written. This can make the statement go viral in just a matter of nights or weeks, and can keep it circulating for long into the future. Composing these brief reviews each month will increase your earnings and build your credibility together with your list.

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Help Your Online Business Flourish

Wednesday, March 10th, 2010

If you really want to create a highly successful viral marketing campaign and take your business to the next level, then you have to put in the effort to get everything together and construct a strong plan to see good results. It’s extremely important to have a viral marketing plan in place if you want to start off and end with a bang.

There are many differences between viral marketing and traditional advertising. Viral marketing allows people to put out the word concerning a product, and then uses their interests as the moving force to get ahead and put the message out. It’s a truly honest form of advertising, due to the fact it not only requires focus, but it needs a right action done at just the right time for it to work.

Tip 1 – It’s not hard to spread bad press. People always want to warn others of any unfortunate situation that they have experienced in the past. Just a single objectionable transaction with one of your company’s patrons can be instantaneously and exponentially relayed to your prospective audience and customers. It’s never been easier for people to make their discontent known, thanks to blogs and social networking sites like MySpace and Twitter. Presenting a positive image of your company and products demands that excellent customer service always be at the forefront of your business plan. Just be respectful and attentive to your customers, and you’ll experience the beneficial version of this word of mouth. Your credibility and respectability will shoot through the roof and give you incredible results. Old sales techniques that treated people as nothing more than a number are no longer tolerated by customers. People who visit your site because it’s been suggested by a good buddy will be more receptive to your offer.

2) Despite the effectiveness of viral marketing in your campaigns, implementing other mediums for marketing will get the ball rolling. This involves a variety of marketing techniques in order to build up interest. By doing this you will allow your viral marketing message to not only build momentum, but ensure its long-term success. This can include a combination of media, including radio, television, outdoor or online messages. For example, you get the bloggers involved into it, so that they can write their thoughts about the whole campaign and give their opinion. There are major blogs with thousands of readers in almost every market you can think of. By tapping into this viral medium, you can really see some great results. The goal is to allow people to find out about your product, and then offer a reason for them to spread the word about your campaign. It can only happen when you’re using various marketing forms to grow the buzz.

Tip # 3 – Variety is a key to interesting and successful viral marketing. Most people respond to being surprised, shocked or thrilled. If you give the audience something that pleases them, they’ll naturally spread your content around. Don’t do something obvious – do something completely unexpected. This can form as your USP down the line if it catches up. Most people nowadays don’t want to be sold anything; they have turned off their ‘buy me’ meter, and some completely ignore all advertising. People think of advertisements as a one-sided, egocentric approach to business. You need to come off as unique, so the viral marketing campaign you set up should be something that no one really saw it coming. Aside from all of this, you should avoid a boring image for yourself or your company. So it’s high time you put on your thinking cap and inject as much creativity as possible.

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Develop A Viral Marketing Campaign That Will Bring Your Business To The Next Level

Wednesday, March 10th, 2010

For quite some time now, many people have put viral marketing to a lot of good use. There are quite a few large companies, as well as smaller businesses, that have jumped into using this literal word of mouth marketing tool and received some terrific benefits. When something hits the internet it can spread quickly if enough people pick up on it. This can be put to use for your business as well. Since the bottom line for any business is having a cost effective marketing campaign, as well as a great return on your investments, you’ll find viral marketing a low priced alternative to regular advertising.

The key to a good viral marketing campaign is an ad that will ripple outwards and broadcast your product or service to new potential customers that you may not have otherwise found. Even further, your business will generate returns from viral advertising long after implementing its initial plan of action. Everyone wins with this strategy – your customers will be able to enjoy your products and you’ll receive the type of coverage usually reserved for the big guys. The main success ingredient lies in how you launch your campaign and what kind of an impact it has on the person on the other end. People tend to share items that they feel are practical or helpful in some way. It’s this tendency to share that you need to take advantage of.

Tip # 1 – The first and the foremost element of successful viral marketing is to know your product completely, like the back of your hand. Use this knowledge to position your product. Promote your product or services with a message that’s unique and interesting. Your other choice would be putting together a story that is able to interest people in your viral campaigns with some exciting or appealing events. It’s all about getting their attention and bringing in that ‘mystery’ factor. That’s why it’s important that, even if your story is really mysterious and enticing, it still has that viral potential. To achieve this, you have to keep your product/service a secret and let people get involved. Remember, you are not creating an ad. You are orchestrating an entire campaign that people in your target market will spread on their own. So you have to be very careful that it doesn’t come off as if you’re trying to “sell”.

2. It is absolutely imperative that you get other internet folks hyped up and helping with your marketing scheme. Arouse curiosity. Bait your visitors with a puzzle, interactive game, or trivia to reel in your visitor as soon as they click on your homepage. Motivate them to keep on reading, to check out what you’re doing. People love to look for things, so have them look for hidden clues that will allow them to be able to reach other portions of your site. By encouraging your audience to participate, you are automatically creating an enthusiastic marketing team that will advance your strategy and endorse your company. The work in viral marketing is ultimately done by your patrons, not by you. The attention from visitors who begin talking about your marketing approach is what gets you noticed by even more potential buyers.

Tip # 3 – Variety is a key to interesting and successful viral marketing. People are looking for something new, surprising, exciting and maybe even a little outrageous. If they have received something they like, they are more apt to tell others about it. The unexpected is always great; no one wants to be predictable. In the future, this can form as your USP, if it is discovered. Most people nowadays don’t want to be sold anything; they have turned off their ‘buy me’ meter, and some completely ignore all advertising. The only thing they see in advertising is someone’s idea of a self-centered marketing medium. You need to come off as unique, so the viral marketing campaign you set up should be something that no one really saw it coming. Another thing is that you will certainly want to avoid coming off as a bore. Spend some time coming up with unique ideas, and be as creative as you can possibly be.

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Creating Successful Joint Venture Unions

Thursday, March 4th, 2010

Ever since the Internet exploded into our lives, there have been online businesses selling a variety of products and services. However, the ones that truly made it kept in mind that partnerships are the hallmark of good business. If thinking about having a joint venture deal with another business leaves you cold in the feat, you need to read further. Too many people find the idea of going out and looking for an appropriate partnership a very scary prospect. They have too much anxiety about receiving a negative response or that it would not work out at all. Just like getting into a swimming pool, it’s best to just jump right in, because the positive aspects of joint venturing make it worthwhile. Joint venturing can blow the roof off your business in a short period of time and with little investment. This article will look into what it takes to set up your own joint venture deal so that you can sell more, and worry less.

Most people erroneously propose very nebulous ideas to their potential joint venture partners, but this kind of thing will not typically elicit a positive response. Although an email will physically get your message across, it will not convey your attitude or sincerity. Since you’re looking to build your business and find a partner, you need to make your approach more personable. Pick up your phone and call the party that you’re interested in, instead of composing an e-mail message to them. It would be even better to set up a meeting with them. This will force the other person to take you seriously as an offer, instead of a shot in the dark. There are so many people out there trying the fly-by-night schemes, and they are going to try to get the person you want as well, so they’re going to be a little skittish. You have to ease their fears and give them reassurance. You also shouldn’t think they are going to take your offer immediately. Explain to them exactly how they will benefit from forming a partnership with you. If you want to seal the deal, you need to convince your joint venture prospect that you have a good product, and they need to understand it thoroughly.

When trying to strike a joint venture deal, you always have to keep in mind that they will always be apprehensive about you until they can trust you. A good way to make them believe in your product and to help them see the big picture, have them takes a look at your product. Give them a copy of what you’re offering and let them review it themselves. This helps the potential partner become an advocate for your product and makes them more willing to approach their customer base with it. Just as your relationships with your customers is valuable to you, so it is to them with their own list of customers. You wouldn’t casually recommend something to your client base and they don’t want to either. You want to uphold your reputation for only recommending quality products. So does your potential partner. If your product really lives up to the expectations and doesn’t fall short, then they would be more than happy to partner with you.

You may also want to consider offering your product at a discount to your new partner’s clients. Everyone likes feeling special and who can say no to a deal? We all know customers can’t resist feeling like they’ve made a savvy purchase. You must consistently be different from other businesses, always looking for ways to encourage your customers to buy from you. By differentiating yourself from everyone else in the business, you make yourself and your product into hot prospects. Offers like these are difficult to turn down, so you can expect a lot of positive responses. This will increase your chances of having larger sales and thereby increasing profits for both partners which, in and of itself, will help lead to a long time relationship.

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Develop A Viral Marketing Campaign That Will Bring Your Business 101 To The Next Level

Thursday, February 25th, 2010

Creating a great Internet advertising campaign is one of the key components to building a successful business. Plenty of sizable corporations utilize viral marketing to very fruitful outcomes. The upsides to this mode of promotion are enormous and effective. For example, in a very short 24 months, Hotmail had millions of unique clients thanks to their Internet advertising methods. If you want to integrate viral marketing into your business then this article should help you do it. The 3 main Internet advertising methods that you will learn from the article will not only help you understand the business you are in, but it will also help you build the kind of business that you have only dreamed of. Other businesses are thinking about this right now, so what are you waiting for? Don’t allow “same ‘ol, same ‘ol” to be your advertising slogan, because if it’s not working now, it surely is not going to work in the future!

As we read through this, you will learn 3 tips that are essential to putting a viral marketing campaign to use.

The initial thing to remember before you conjure up a viral advertising scheme is that secrecy about your product is the key. Keeping things quiet is of the utmost importance here. You heard correctly. That might seem a bit backward right now, but doing it this way will give you the outcome you desire. You don’t want to give your customers everything upfront since they can make a snap judgement and leave you in the lurch. You need to wait to the very end before you give them your complete business name. This is because viral campaigns work best when they keep things dramatic and secretive, which helps in building up an incredible buzz around it. Keep the campaign going, and make sure that you use the excitement and momentum from your campaign to carry you through to the end. Keep in mind that your campaign cannot be boring or uninteresting in any way. It’s best to let people participate, because nobody will notice unless it interests them in some way. If you cannot do this right away, then you are sure to not get the results that you want from your advertising campaign.

2) Despite the effectiveness of viral marketing in your campaigns, implementing other mediums for marketing will get the ball rolling. Let’s explain: viral marketing will only work for you and gain the proper momentum you need if you have already begun to incorporate other marketing forms to create the buzz about it and keep it going along. You can use television, radio, banner ads, billboards, or whatever online marketing strategies you like. For example, you get the bloggers involved into it, so that they can write their thoughts about the whole campaign and give their opinion. Currently, there are a lot of major blogs in just about every market you might be able to think of, with thousands of readers. You can really benefit from these unique marketing strategies. This allows for people to discover your product on their own, and gives them reason to spread the word of your campaign. This is what can happen when you’re tapping into various marketing options to increase the buzz about your business.

3. The last thing your internet marketing campaign needs to be is innovative. Viral marketing campaigns should be fresh, on the edge, ingenious. Don’t just depend on viral videos or web pages; you can also involve offline advertising such as classified ads, TV ads, etch. The most successful viral approach utilizes all resources available to the marketer. Challenge yourself to see just how many you can come up with. The strategies listed here are the crucial elements to viral advertising and will ensure an emerging and thriving campaign. If you want to make your Internet marketing campaign explode the minute it reaches the masses, then you need to do some serious legwork and make sure you are reaching your target audience. Once you do that, you can be assured that your viral campaign will be a lot more successful than you ever could have imagined and your time, research and innovation will pay you tenfold!

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Find Much More Money In Hard Economic Times With A Free System To Drive Web Traffic To You

Tuesday, February 2nd, 2010

It’s a fact that the whole world is experiencing financial pressures right now. It makes you feel a little depressed and its not a pleasant thing to experience. That said its these same economic times that provide a chance to make more money online from a website or blog if you know how.

So you’ve designed this great web site, gotten your own domain name and found a great host, listed your site in the Search Engines, etc., but how do you go about getting more traffic? It’s true, you can use a blog to get better, targeted traffic to your site. I was able to use mine to get first page search engine results for popular terms, increase my sales, up my conversion rate, and get more subscribers to read more of my newsletters. By blogging, you can get targeted traffic to your site, whether your blog is already up, brand new, or doesn’t even exist yet.

Making money on the internet is not easy- nothing ever is and it takes work. But there is one simple fact that no one is going to deny – if you can get TARGETED traffic to your sites, you will always have money from the Internet, even during the recession times and crisis economy. This rule worked from the first days of the Internet and will work until the last days of the Internet (fingers crosses for ages of life to it).

Yes, this is not a secret, getting targeted traffic is your key to making huge money. More web traffic means I can have a bigger impact by reaching more people. But getting this traffic is a real job. It takes time, effort and money and – most often – you have to be prepared to wait a lot before you see any results and make much more money.

Can you imagine the traffic YOU’D be getting to YOUR website if your most lucrative keywords were all ranked on the first page of Google, Yahoo and MSN like this?

Can you imagine the sales you’d make or the income you could make from putting pay per click advertising like Google Adsense on your site?

And that’s just the tip of the iceberg…
Now there is a simple way to boost your website traffic FAST. Its called Free Traffic System .

You need to know that Google places their greatest weight on link popularity because on-page elements can be manipulated quickly and easily. Both Yahoo and MSN also place importance on the anchor text and the quantity of incoming links, but not nearly to the level of Google.

Convincing quality, relevant sites to link to your site can be tedious, time-consuming and yes, very frustrating. Link building must be done carefully to avoid link spamming. When you are building links to increase your link popularity and increase web site traffic, to whom do we link? The question of where should we link to effectively increase our ranking can be a daunting and confusing task.

Now that the Free Traffic System exists its easy to just join up and take the free membership. Free is always the best price, especially during theses times of economic crisis. Join the club where other businesses owners make real steps to getting targeted traffic from search engines and make an online income.

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Web Video Troubleshooting

Sunday, January 31st, 2010

When you have a website that is home to web videos, you will most likely run into problems that are difficult to answer. These issues can be from an inability to play the video, to not being able to hear sound, to the video not even showing up. Having web video issues is a part of using such a technological feature on your website.

However, it’s comforting to know that many of the problems that you may encounter with a web video are easily fixed and can be so in a matter of minutes.

Perhaps one of the most common types of web video errors is individuals saying they cannot see the video, or they can see the picture but they can’t hear anything. While this may be the result of something bigger, most of the time it is just because the person attempting to view the web video does not have the most recent updated version of the particular video player you are hosting.

Whether you have a Windows Media Player, Real Player or QuickTime Player, all of these require individuals to have the most up-to-date version of its player in order to view web videos properly. If you are getting complaints that sound familiar with the ones above, simply tell your visitors to update their player and see if it works, most of the time, it will.

Another main problem that people have with web video is when they start playing the video, it stops and starts again, and the pauses and then starts. This cycle can repeat for several minutes, which causes many of the viewers to simply stop watching the video. There are several reasons why this could be happening to the viewer. The reason why a video will do this when it’s playing is because either the viewer has a slower Internet connection, or the users computer is simply too old to sustain that much data transfer.

Did you know that it can up to 12 minutes for a person with dial-up connection to download one minute of video; of course, this all depends on how the video is compressed. Another reason why the video is performing in this manner is because there are simply too many people on the network, thus it is slowing the download speed of the video down. A great way to help this problem is to simply push pause and allow the video to download for several minutes.

Another reason why web videos may not work is because they are not in the correct format. If you are allowing individuals to download a certain type of video, make sure that they understand what format it is in. An example of this would be letting your visitors know that in order to view a certain video they must have the QuickTime format installed, which is the .qt or .mov format.

A great way to eliminate the worry and frustration from your website visitors is to clearly put links to the various media players websites, which will direct visitors to the download site for the particular player. This will ensure that even if a person doesn’t have a particular player downloaded onto their computer, they are able to obtain this player quickly and return to view your web video.

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Viral Marketing-why Is It So Powerful

Sunday, January 31st, 2010

Viral marketing is the new marketing and advertising trend right now, especially in the online scene. It takes advantage of the internet’s network effect to be able to reach a great number of people in such a short time.

Benefits of Viral Marketing

Viral marketing strategies offer several advantages to businesses.

- Easy to execute. There are several methods of sending viral contents or messages and all of them are easy to do. Among those methods are sending email, instant messaging, and using web sites. Sending viral messages through these media will not take much effort and time.

- Low-cost. As compared to sending direct mails, viral marketing proves to be cheaper and a more cost-effective method. With just a little investment on viral advertising, its power can reach even hundreds of thousands of people as compared to spending the same amount of money to traditional advertising methods. That is because the only money to spend is for sending the initial set of viral contents, then forwarding or replicating the message will not require additional costs anymore.

- Good targeting. With viral marketing, there is a huge probability that the message will reach people that are interested in it. Since the concept of viral marketing is essentially passing on a message from a user to another person, most likely, the user will pass it to a person whom he knows will be interested in it. Thus, the percentage of wasted advertising, which is sending the message to the wrong market, will be reduced.

- High and rapid response rate. Since viral marketing reaches a good number of the business” target market, there is also a big possibility to have a high turnover ratio. Even if the responses will not immediately convert into profits, there will still be huge traffic that the business will receive which is what most web owners want.

These are indeed great benefits a business can get by adopting this marketing technique. But what really makes it more powerful than other marketing or advertising strategies?

Let us take the example of Hotmail, where this viral marketing term really started. Hotmail was able to spread over the internet at an amazing rate. It is like an epidemic that quickly spreads out to others once there is a single person infected by the virus. That is why this technique was named as such.

According to Hotmail’s statistics, its number of subscribers grew from zero to twelve million users in just 18 months. Imagine that! What’s more amazing is that the company spent just $50,000 on advertising to achieve that number of subscribers. Compare that to Juno which spent $20 million on traditional advertising during the same time period as Hotmail but got much less output.

With those facts about Hotmail, viral marketing’s main strength is indeed reaching a huge number of the target market at a considerably low cost. Hotmail did not even have marketing or advertising presence in most countries outside the United States but it got to be the major email service provider in these places like India and Sweden.

What adds more power to viral marketing is the fact that the viral message passed on is like an endorsement from a friend or somebody who can be trusted. People have this way of thinking that “if my friend uses this product and is happy about it, what stops me from using it as well?”

In Hotmail’s case, when those people who received an email from their friends, relatives, or colleagues using Hotmail learned that it works and their friend is a user, they quickly signed up and became members as well. These people wanted to belong in this group where their friends are also in. This technique is also a matter of association or affiliation.

Hotmail’s case is not an isolated one, though. During the same time that Hotmail is gaining its popularity, so does ICQ. ICQ is like a buddy list and instant messenger, much like MSN and Yahoo Messenger now. ICQ also used the same technique and marketing campaign and it gained almost the same number of subscribers as Hotmail within the same time frame.

Viral marketing is indeed one powerful tool to increase popularity of a product or service. However, just like any other things, proper use of the technique is necessary. A single mistake of misuse of it may mean permanent damage to the product or service being promoted.

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